Examples
Examples from real situations.
Anonymised by request, but every example is a real conversation. Most expensive mistakes feel logical at the time. That is why one short conversation can change the direction before it is locked in.
- 01
Situation
An app was planned as a months-long project.
Different approach
The first version was reduced, released faster and shaped by real customer feedback.
Result
A working version was live in about a month and the final direction improved.
- 02
Situation
A startup thought it needed more complex infrastructure.
Different approach
Kubernetes seemed logical, but did not fit the stage of the product. A simpler setup was chosen instead.
Result
Cost, operational overhead and future dependency were avoided.
- 03
Situation
A founder thought AI had to become part of the product.
Different approach
After sharpening the problem, AI turned out not to be the core of the solution.
Result
Unnecessary implementation, complexity and maintenance were avoided.
- 04
Situation
A company was stuck on a complex technical issue.
Different approach
Instead of continuing on the same path, we reframed the problem and chose a different direction.
Result
The project could move forward without adding more complexity.
- 05
Situation
A company was paying too much for hosting and infrastructure.
Different approach
The setup was simplified and matched to actual usage.
Result
Unnecessary monthly costs were avoided.
- 06
Situation
A founder was stuck in one way of thinking about product, team and execution.
Different approach
We looked at the situation through product, technology and business at the same time.
Result
A different approach became clear, including which steps were not needed.
- 07
Situation
A SaaS solution depended on several external partners.
Different approach
We challenged which partners were truly needed and which could be simplified.
Result
Costs and dependencies were reduced.
- 08
Situation
A founder was set on building a native app first.
Different approach
We mapped what the first users actually needed and started with a mobile-friendly website instead.
Result
A working product reached users sooner, and the app could wait until it was justified.
- 09
Situation
A founder was about to hire two developers to move faster.
Different approach
We looked at where the work was actually stuck. The bottleneck was unclear scope, not a lack of hands.
Result
The hires were postponed and the existing team shipped once the priorities were sharper.
Tell me what you’re struggling with.
Development is taking too long. Costs are rising. You’re unsure about a choice. Or your startup simply feels stuck. Let’s figure out what is really going on.