Framework library
Startup Frameworks
Practical frameworks for the product, technology and infrastructure challenges founders run into. Read first, then tell me what you’re struggling with.
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AI
Build AI or use AI?
Many startups think they need to build AI. Most only need to use AI. A decision framework for founders weighing custom models against integrating existing tools.
Strategy
Build or buy?
Most startups build too much. Building creates flexibility; buying creates speed. A decision framework for founders deciding whether to build, buy or assemble.
Vendors
Choosing a vendor
The biggest vendor risk is rarely technology. It is dependency. A decision framework for founders evaluating software vendors with the cost of leaving in mind.
Browse by category
Frameworks by category
Ten categories cover the challenges founders run into between idea and scale.
Product
3Choices about scope, positioning and what to build first.
Architecture
2How to structure code, services and systems for your stage.
Infrastructure
7Where and how to run your product without overpaying for complexity.
Hiring
3When to hire, who to hire, and how to scope the first brief.
AI
2When AI adds value and when it adds complexity, cost and risk.
MVP
2Sharpening MVP scope so you ship the smallest useful thing.
Vendors
3Choosing developers, agencies and tooling without locking in too early.
Compliance
2GDPR, NIS2, contracts and the practical floor of compliance.
Operations
2Monitoring, support, incidents and the boring work that keeps a product alive.
Strategy
3Positioning, pricing and where the next bottleneck will appear.
Latest
Recently published
- 22 Jun 2026
Vendors
Agency or internal team?
An agency buys speed and breadth, but the knowledge leaves when they do. An internal team retains knowledge but is slow and expensive to assemble. A decision framework for founders choosing how to build.
- 22 Jun 2026
Infrastructure
Dedicated servers or cloud?
Dedicated servers give the best price-per-performance and predictable bills; cloud gives elasticity and managed services at a premium. A decision framework for founders choosing between bare-metal and public cloud.
- 22 Jun 2026
Infrastructure
Do I need Cloudflare?
Cloudflare's free tier makes it a low-risk default for DNS, TLS and basic protection. A decision framework for founders deciding what it actually solves, and what it does not.
- 22 Jun 2026
Infrastructure
Do I need European hosting?
European hosting is sometimes a real requirement and often an assumption. A decision framework for founders weighing data sovereignty, GDPR data transfers and EU data residency, without buying compliance theatre.
- 22 Jun 2026
Infrastructure
Managed hosting or in-house?
The monthly bill is rarely the real cost of running infrastructure. A decision framework for founders choosing between paying a provider to operate infra, databases, backups and monitoring, or running it themselves.
- 22 Jun 2026
Product
React Native or native?
Cross-platform React Native and Expo ship one codebase across iOS and Android; fully native delivers platform-best UX and deep device access. A decision framework for founders choosing between them.
A second opinion
Tell me what you’re struggling with.
Not sure about this one? Let’s look at it together. Thirty minutes, free, no pitch.