Pricing
Three plans, one promise: clarity before you commit.
You are not paying for meetings. You are paying to launch sooner, spend less and avoid expensive mistakes while a problem is still cheap to fix.
Limited availability
I work with no more than 8 companies at a time.
That limit keeps the advice personal, responsive and properly informed. New companies can start when capacity opens.
Outcomes
Typical reasons founders join.
- They want to launch sooner.
- They want a second opinion before spending money.
- They want to avoid unnecessary complexity.
- They need senior technical input without hiring a full-time CTO.
- They want to reduce risk before signing vendors or making hires.
01
Start
€399/month
For founders working through the occasional big problem.
One conversation can save weeks of work.
Makes sense if this sounds familiar
- Before you sign the first quote.
- Before you hire a developer.
- Before you commit months to an MVP.
- Before a technical choice becomes expensive.
- Before you add new complexity.
See everything included
Included
- 1 focused call per month, up to 45 minutes
- Short questions by email between calls
- Quick read on quotes, CVs or scope documents
- One written summary after every call
Response
Usually within 1 business day.
Not included
- Development work
- Project management
- Team meetings
- Long technical write-ups
02
Grow
Most practical for active founders
€899/month
For founders building through new challenges every week.
A second brain during execution.
Makes sense if this sounds familiar
- Before you ship a release.
- Before you hire someone.
- Before you choose architecture.
- Before you allocate budget.
- Before you add AI to the product.
See everything included
Included
- Everything in Start
- 2 focused calls per month
- Async sparring on releases, hires and proposals
- Read on architecture, security and hosting choices
- Priority replies during business hours
Response
Usually the same business day.
Not included
- Development work
- Sprint management
- Daily team leadership
- Project ownership
03
Partner
€1,799/month
For founders running several tracks at the same time.
Experienced judgment on demand.
Makes sense if this sounds familiar
- Before you choose vendors.
- Before you change the team structure.
- Before you lock in product direction.
- Before you set technical strategy.
- Before you commit to security or compliance choices.
See everything included
Included
- Everything in Grow
- Weekly focused call
- Direct line for time-sensitive problems
- Read on vendor, team and strategy choices
- Perspective on regulation, licensing and risk
- Sparring on investor and planning questions
Response
Usually within a few hours on business days.
Not included
- Development work
- Full-time CTO responsibilities
- Day-to-day operational management
Mistakes that can cost more than a year of advice.
These are moves that often look reasonable in the moment, and become expensive in hindsight. Each one is the kind of thing to bring before you commit.
- Signing a software quote with the wrong assumptions.
- Hiring a developer without clear scope.
- Building an app before demand is proven.
- Introducing Kubernetes without operational need.
- Implementing AI without a clear business case.
- Choosing a vendor without an exit route.
- Planning a release without rollback or monitoring.
- Solving a compliance requirement with overly heavy technology.
Clear terms. No fine-print theatre.
- All prices exclude VAT.
- Prepaid monthly.
- Upgrade anytime.
- Downgrade or cancel with 30 days notice.
- For EU businesses, VAT may be reverse charged where applicable.
One-off hourly support
- Non-clients
- €149/hour
- Start clients
- €129/hour
- Grow clients
- €119/hour
- Partner clients
- €99/hour
One avoided mistake can pay for months of judgment.
No guaranteed savings. Just ordinary choices that get unnecessarily expensive when nobody challenges them while there is still time to change course.
- A €5,000 feature that nobody uses
- An inflated agency proposal worth €10,000
- A mobile app launched before validation
- A heavier architecture than the product needs
- Infrastructure that anticipates growth that has not happened yet
Common questions
Pricing questions, answered.
The questions founders ask most often before choosing a plan.
- What is the difference between Start, Grow and Partner?
- Start is for founders working through the occasional big problem (1 call/month + email). Grow is for founders actively building, hitting new challenges weekly (2 calls + Slack). Partner is for founders running several tracks at once (weekly call + direct line). The situation you are in, not company size, drives the choice.
- Can I switch plans?
- Yes, anytime. Upgrades take effect immediately. Downgrades or cancellation have 30 days notice. No long-term contracts and no hidden terms. As the situation changes, the plan moves with it.
- How does billing work?
- Prepaid monthly, with the first invoice after plan confirmation. All prices exclude VAT. For EU businesses, VAT may be reverse charged where applicable.
- Do you offer one-off consultations?
- Yes, hourly as an alternative to a subscription: €149/hour for non-clients, lower for existing clients. Suited for one concrete question rather than ongoing advice.
- How quickly do you respond between calls?
- Start usually within 1 business day, Grow usually the same business day, Partner usually within a few hours on business days. No 24/7 SLA, but a workable rhythm that fits most startup problems.
Who this is not for.
- Founders looking for someone to build the product
- Companies looking for a full-time CTO
- Teams wanting day-to-day project management
- Businesses expecting unlimited consulting
- People who want vague encouragement instead of honest feedback
Tell me what you’re struggling with.
Development is taking too long. Costs are rising. You’re unsure about a choice. Or your startup simply feels stuck. Let’s figure out what is really going on.